5 Reasons Your Business Needs A Blog

1 Jun

Tim Busbey, owner, Addison’s Compass Public Relations

Everyone is blogging these days. OK, maybe not everyone, but the world of Cyberspace certainly is full of people using blogs as their sounding board. According to The Nielsen Company, there are more than 160 million blogs with more than 71,000 new blogs popping up in the last 24 hours.

Besides this blog for our business, Erin and I also have personal blogs. Mine features a mix of book reviews, comments on pop culture and a look at the process of writing my first novel. Erin has two – one about books and one about photography and art. We both enjoy the opportunity to write about subjects we enjoy and are passionate about and interacting with other people who are interested in similar topics.

A blog (a blend of the term “web log”) is also a great way to market your business. Maybe you don’t think you have anything to say or you don’t have the time or you aren’t sure how to start. But if you have a business, you probably do have something to say about your product or service, and you should make the time to use this valuable marketing tool.

Here are the top 5 reasons your business should have a blog:

1) Blogs are very easy to set-up and use. If you’re a small business, you probably don’t have a whole department for your computer and Internet needs. If you aren’t skilled in website design and can’t spend a lot of money on a website, a blog is a great way to get started. Just type your thoughts for the day, include a few photos or videos, hit the “publish” button, and instantly, your thoughts are posted for the whole world to see.

2) Blogs are the perfect place to post news and announcements about your business, as well as to share your thoughts on subjects relevant to your business. The former gives you an opportunity for free advertising, and the latter gets you noticed and allows you to position yourself as an expert and a leader in your field. This will make people more likely to buy from you.

3) Blogs are a great way to put a personal face and voice on your business. As you write about your business or share your thoughts, this allows your customers to see who you really are, which is really the purpose of any blog or social media marketing tool. Customers love to see “behind the curtain” and get a glimpse at the people who make a business tick. This is another way to build trust with your customers.

4) Blogs are great for SEO. Search engines love pages that are regularly updated. Posting regularly and filling your blog posts with relevant keywords is a great way to build traffic on your blog.

5) Blogs can help you generate leads. Most blogs offer readers the chance to comment on your posts. You can use these comments as a great opportunity to build a relationship with someone who may not be a customer. Also, if you are sharing relevant information and posting about your business on a regular basis, this will help move your customers to that conversion point, where they trust you enough and believe in your product enough that they decide to make the purchase.

There are many opportunities and many ways to use a blog that can help your business as more customers are looking online when making their purchasing decisions. At Addison’s Compass Public Relations, we can offer assistance to any business needing consultation to get set-up with a blog, or would like to have the set-up done for them and/or managed as well. We can help with writing your blog posts in a way that will engage readers and keep them coming back for more. If you are local to us in Ohio, we do house (business) calls too!

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