Tag Archives: blogging

5 Reasons Your Business Needs A Blog

1 Jun

Tim Busbey, owner, Addison’s Compass Public Relations

Everyone is blogging these days. OK, maybe not everyone, but the world of Cyberspace certainly is full of people using blogs as their sounding board. According to The Nielsen Company, there are more than 160 million blogs with more than 71,000 new blogs popping up in the last 24 hours.

Besides this blog for our business, Erin and I also have personal blogs. Mine features a mix of book reviews, comments on pop culture and a look at the process of writing my first novel. Erin has two – one about books and one about photography and art. We both enjoy the opportunity to write about subjects we enjoy and are passionate about and interacting with other people who are interested in similar topics.

A blog (a blend of the term “web log”) is also a great way to market your business. Maybe you don’t think you have anything to say or you don’t have the time or you aren’t sure how to start. But if you have a business, you probably do have something to say about your product or service, and you should make the time to use this valuable marketing tool.

Here are the top 5 reasons your business should have a blog:

1) Blogs are very easy to set-up and use. If you’re a small business, you probably don’t have a whole department for your computer and Internet needs. If you aren’t skilled in website design and can’t spend a lot of money on a website, a blog is a great way to get started. Just type your thoughts for the day, include a few photos or videos, hit the “publish” button, and instantly, your thoughts are posted for the whole world to see.

2) Blogs are the perfect place to post news and announcements about your business, as well as to share your thoughts on subjects relevant to your business. The former gives you an opportunity for free advertising, and the latter gets you noticed and allows you to position yourself as an expert and a leader in your field. This will make people more likely to buy from you.

3) Blogs are a great way to put a personal face and voice on your business. As you write about your business or share your thoughts, this allows your customers to see who you really are, which is really the purpose of any blog or social media marketing tool. Customers love to see “behind the curtain” and get a glimpse at the people who make a business tick. This is another way to build trust with your customers.

4) Blogs are great for SEO. Search engines love pages that are regularly updated. Posting regularly and filling your blog posts with relevant keywords is a great way to build traffic on your blog.

5) Blogs can help you generate leads. Most blogs offer readers the chance to comment on your posts. You can use these comments as a great opportunity to build a relationship with someone who may not be a customer. Also, if you are sharing relevant information and posting about your business on a regular basis, this will help move your customers to that conversion point, where they trust you enough and believe in your product enough that they decide to make the purchase.

There are many opportunities and many ways to use a blog that can help your business as more customers are looking online when making their purchasing decisions. At Addison’s Compass Public Relations, we can offer assistance to any business needing consultation to get set-up with a blog, or would like to have the set-up done for them and/or managed as well. We can help with writing your blog posts in a way that will engage readers and keep them coming back for more. If you are local to us in Ohio, we do house (business) calls too!

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Associated Press (AP) Announces New Changes in Tech Terms

24 Mar

By Erin Al-Mehairi, owner Addison’s Compass Public Relations

We both remember distinctly sitting in our Journalism classes (at Bowling Green State University for Tim and Ashland University for Erin, both in Ohio) and having to memorize the AP (Associated Press) Style Book. It was a task, especially when taking numerous other English classes which taught you the complete opposite of your Journalism writing classes in regards to punctuation and so forth! However, it paid off as we both have used it every day in our respective fields, with Tim working in the newsroom and Erin working as a PR professional preparing materials for the media.

Each year AP evaluates new terms and how they’re used and predominately written by people, and though usually strict with their way of writing, do send out several changes a year. Current changes are more often than not with tech terms as technology and its use of writing spirals a mile a minute.

Currently changed as of the end of last week, is one they held fast and firm to for a very long time. They changed the use of e-mail, with a hyphen, to just email. This reflects common usage, as well as does removing the space between the words cell phone, making it cellphone and smart phone, making it smartphone.

These are common words we use every day in writing for the web and will make writing smoother and easier especially in typing on a smartphone or i-pad. Speaking of the web, remember last year the AP changed the ever held Web site to website. It seems one-word, no capitals is the new “in” way to write.

In the AP style book, which can be found in online form and even on your phone in the form of an app for i-phone, lists the definition for emails as such:

email — Acceptable in all references for electronic mail. Many email or Internet addresses use symbols such as the at symbol (@), or the tilde (~) that cannot be transmitted correctly by some computers. When needed, spell them out and provide an explanatory editor’s note. Use a hyphen with other e-terms: e-book, e-business, e-commerce.

Some other common techie terms you may mistake when writing for media are below, written in AP style for your reference:

cyberspace
webmaster
website
Internet
webcast
database
home page
intranet
logoff
online

At Addison’s Compass Public Relations, we take writing in AP Style very seriously. We prepare your press releases, social media releases, articles, and anything else written for the media or web in AP Style. Media love this, it takes them much less time to copy-edit your material and heightens the chances of getting your information published!!

If you have any questions, drop us a line. We’d be happy to help.