Tag Archives: how do I use foursquare?

Beginning foursquare: Build a Village and Keep them Coming

24 May

by Erin Al-Mehairi, owner, Addison’s Compass Public Relations

A common joust in our household between Tim and I is this: “Darn it! You stole my ‘Mayorship’ again!” I just love getting an email in the morning that reads “Sorry, but Tim Busbey is now Mayor of (any given place), but a few more check-ins and you could be on top again!”

What is foursquare exactly?

Light-hearted fun or not at home, the application foursquare already has grown to more than 6.5 million users. Anyone with GPS-enabled mobile devices can “check-in” at venues by running an app on their phone and choosing from a list of venues that the application locates nearby (or add one in if it is not already in the list). Each check-in awards the user points, can make them a “Mayor,” and assist them in working toward “badges.” Users can choose to have their check-ins posted to their Twitter and Facebook accounts so their friends can see where they are, have been, what venues they like, and even get tips for certain locations. If a person frequents an establishment often enough they will become “Mayor” or oust someone who is a current “Mayor.”

Register Your Business and Offer Specials!

As a business owner, you want to make sure you register your business on foursquare. Users can “check-in” at your business, whether you are registered or not, giving you free advertising. However, having a registered business is more advantageous because it allows you to interact with your customer base.

For instance, you can monitor the reactions and tips posted about your business. You are able to offer coupons to anyone who checks-in and you can offer royal deals to those who frequent enough to be your “Mayor,” which we recommend doing since they are your best customers!

Examples of How to Offer Specials on foursquare

It doesn’t matter what size your business is, you can attract new customers or reward loyal ones by offering these foursquare specials – mobile coupons, prizes or discounts – to users when they check-in at or near your venue. Everyone likes a deal right? Why not reward your most loyal customers or get more traffic on a slow day?

1.) Offer 25 percent off a meal, a BOGO (buy one get one) coffee, or maybe even roll out the red carpet (literally) once your “Mayor” steps in the door. Specials can be tailored to fit the needs of your business.

2.) Just like reward programs offered across the nation utilizing a reward card, you can use the same concept for your loyal customers who use foursqare. For example, check-in 10 times, get a free product, gift, or prize at your 11th visit.

3.) Use it to increase traffic on a slow day by offering a buy one, get one half-off lunch special for one day only, or between certain hours. Offer happy hour or early dinner deals on certain days for those that check-in at certain times.

For instance, near where we live in Ashland, Ohio, where small business abounds, College Hills Honda in Wooster, Ohio gives a free Honda hat to you on your third check-in. Harry and David chain store at the Lodi Outlet Mall in Burbank, Ohio (near Lodi and Wooster) offers $10 off your purchase $50 with foursquare check-in (for which if you show retailer, they will put in a code at check-out). Also at the Lodi Outlet Mall they give a special exclusively for foursquare users: a free lunch at Steam Cafe for every 10th check-in and for the “Mayor,” a free Lodi Station Outlets hoodie and a FREE lunch at Steam Cafe.

What foursquare Customers Can Do for You with Social Media

They can offer much more in return to you as their check-ins post to their followers on Facebook and Twitter, as well as to their friends on foursqare, giving you a wealth of free advertising and testimonials. If they have their foursquare set-up to post to social media (they can post all or choose which), their check-ins, Mayorships, and badges will post each time to Facebook and Twitter alerting even more people to your business. If they leave a great tip about your business, even better! Monitor your Twitter stream for your brand or business, and send a tweet to those who have their foursquare use sent out into Twitterverse. I loved when I became Mayor of my local Drug Mart one day and the Drug Mart Twitter account thanked me for my patronage and started to follow me!

Free Venue Statistics

Having a registered business also allows you to also use the merchant tool called venue stats. foursquare offers these free of charge to registered businesses and the stats will give you a great deal of information on your visitors, including what time of day they most generally arrived, a break-down by gender, and even which portion of your visitors’ check-ins were posted to Facebook and Twitter! This is a great tool to use after launching a special to see what kind of activity and return you received.

Need Assistance?

There is a lot more to using this marketing tool than you may think that can be quite good for your business as the world turns more to online marketing, mobile use, and digital media. At Addison’s Compass Public Relations, we can offer assistance to any business needing consultation to get set-up on foursquare, or would like to have the set-up done for them and/or managed as well. If you are local to us in Ohio, we do house (business) calls too!

You can find both Tim and I on foursquare as avid users and would be happy to be your friend on foursquare and frequent your business!